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Another breakthrough in online promotion using 360° panoramic photography 1/29
Baltika 7 online promotion
Baltika 7 online promotion

The client:
Young & Rubicam Moscow the creative agency for the biggest Russian berwery commissioned World Panorama Stock, the panoramic stock photo agency run by PanoGraph to search for 360 degree panoramic images for an online promotion of Baltika 7, a new beer brand.

The idea:
"Strive for the better" - Open to the world with Baltika 7. Recognise 7 cities of the world to win the superprize and branded t-shirts. 7 megapolices will appear on the screen in front of you. Your task is to quickly recognise the city.

Execution:
Young & Rubicam used sixteen VR panoramic images in Flash format of several cities of the world with no landmarks on them. Participants were invited to quickly identify the name of the city depicted in the photograph, using the tips offered.

The site: www.promo.baltika7.ru Click the image to go directly to the promotional microsite (Russian only).

The photographers: Ingemar Bergmark, Mark D.Fink, Tamas D.Varga, Andrey Ilyin, Chris Laurens, Bob Masters, Jaap Pameyer, Aaron Spence, Jan van der Woning, Thomas Williams, Keith Wilson.


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