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Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands

6/24
In an effort to lure more brand advertisers to Windows 8, the company has introduced a new Ads In Apps solution called Ad Pano.

The new solution came out of Microsoft?s partnership with creative agencies  including AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R  to develop brand-safe, rich media advertising environments and opportunities within Windows 8 apps.

The Ad Pano format gives advertisers unlimited storytelling potential to customize their ad experience to deliver an interactive, immersive, panoramic ad experience comparable to a magazine fold-out, says Jennifer Creegan, general manager for display advertising experiences at Microsoft Advertising.

Toyota, an early adopter of ads in Apps for Windows 8, was among the first advertisers to use the Ad Pano.

Source: marketingland.com



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