Scottsdale, AZ, Jan. 21, 2008. MultiMedia Intelligence
reports that applications leveraging content identification
technologies such as digital watermarking and fingerprinting are
growing rapidly and could surpass US$500 million worldwide by 2012. Key
applications include Internet and broadcast content monitoring,
metadata association, copyright control, content protection and
forensics, and interactive advertising.
"Non-linear media distribution requires new enabling technologies,
beyond traditional encryption-based digital rights management",
according to Mark Kirstein, president of MultiMedia Intelligence. "The
growth of peer-to-peer distribution, social networks, and content
piracy is accelerating the need for watermarking and fingerprinting."
Digital watermarking will also complement digital rights management
(DRM) and conditional access technologies. Companies such as Cinea,
Philips and Verimatrix are positioning transactional digital
watermarking for integration into set-top boxes, to increase content
traceability and security.
This goal is to convince content owners to support earlier release
of high definition (HD) video assets for video-on-demand and enable
incremental revenue for pay TV operators. Fox has already communicated
that they will mandate watermarking for early-release HD content.
The new MultiMedia Intelligence research also found that:
- Content owners are continuing to pressure web properties and
other network owners to police their content as a result of the
proliferation of "user generated content" and social networks, coupled
with users posting copyrighted media.
Fingerprinting and watermarking will play a pivotal role in broadband
operators' developing plans to filter peer-to-peer (P2P) traffic on
their networks to restrict copyrighted material that is being illegally
Greater processing capabilities in consumer electronics equipment is
enabling low cost transactional digital watermarking in consumer
electronics and mobile devices.
- Digital watermarks will ultimately become a key enabler for
tracking non-linear interactive advertising, supporting ad association,
tracking and reporting.
"Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization" provides research, analysis and forecasts for key fingerprinting and digital watermarking applications and technologies.
The report identifies the key media and DRM trends that are aligning
to drive demand for fingerprinting and watermarking. In addition, the
report examines the broader impact that these technologies could have
through supporting interactive business models on a multi-platform,
The report includes forecasts and assessments of the digital media
ecosystem, the digital watermarking and fingerprinting value chain, and
the key segments and players in each application segment.
For more information, visit www.MultiMediaIntelligence.com or contact Mark Kirstein, President, (480) 626-1685, mark@MultiMediaIntelligence.com.
About Multimedia Intelligence
MultiMedia Intelligence specializes on the markets and technologies
for delivering IP-based video to the 'nth' screen. The company provides
a comprehensive set of marketing & business development services to
We look beyond the classic 'three screens', which include TVs,
mobile handsets, and computers. We put markets into the broader context
of the industry ecosystems that are converging and changing traditional
business models. MultiMedia Intelligence provides a unique,