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Stock Artists Alliance-led Coalition and Getty Images Improve 49 License Product

11/17

Stock Artists Alliance-led Coalition and Getty Images Improve $49 License Product

Getty_49_web_resolution_product Atlanta, GA, Nov. 16, 2007. After two months of ongoing and productive dialog with the Stock Artists Alliance (SAA), Getty Images today announced significant changes to its $49 "web-resolution" license for both Rights Managed and Rights Ready imagery.

The SAA-led coalition of artist groups´ key concern was this product should "be restricted to short-term, highly limited, low-value usages and does not provide a substitute for high-value commercial and advertising online use licenses."

Getty Images acknowledged the seriousness of concerns the group raised, and has engaged in productive dialog with SAA to rework the product to address those points.

Highlights of Changes

The major changes to the RM and RR products - compared in the chart below to the products as originally presented - mean they are now clearly and narrowly defined, limited not only to a three month term, but also by additional parameters that effectively constrain usage.

Limitation of size

A maximum usage size of 180x150 pixels is now clearly defined. This clearly limits this license to secondary or spot usage.

Limitation on Distribution

In the original product, distribution was unlimited, allowing $49 licenses for major commercial campaigns. The revised product effectively eliminates this loophole. Distribution of a single web ad is now limited to one website only. Distribution of a single promotional email is limited to 10,000 recipients for RM, and a single email blast for RR. Use on a website is limited to a single page, and not unlimited pages as in the original product.

 

Getty_stock_artists_alliance

 

SAA Executive Director Betsy Reid says the organization's leaders are pleased the direct dialog led to "an improved license product that resolves many of the concerns raised by photographers and our coalition. It expands new licensing opportunities in a growing market for very small digital uses where this type of product makes sense."

Looking Forward

A bigger-picture issue that SAA has been raising is how traditional RM licensing systems can be innovated to better meet the changing needs of customers who are increasingly moving from print to digital media. SAA is engaged in broader discussions around this critical issue with Getty Images and other key players across the stock industry.

SAA President Roy Hsu explains, "SAA is committed to maintaining the momentum from the ongoing dialog started here on issues central to the long-term business interests of both artists and distributors."

Read other releases and related information to this issue: http://www.stockartistsalliance.org/info/news/news_Getty.htm

 

Contacts:

Betsy Reid, SAA Executive Director, betsy@stockartistsalliance.org, 305-733-2737

Roy Hsu, SAA President, president@stockartistsalliance.org, 917-363-5292


 

About SAA

SAA is the only trade association dedicated to the business interests of professional stock photographers, supporting its global membership with substantial information resources and ongoing advocacy initiatives.
www.stockartistsalliance.org

About ASMP

The American Society of Media Photographers (ASMP) is the premier trade association representing the interests of publication photographers for over 60 years.
www.asmp.org

About AOP

The Association of Photographers (AOP) is a UK based professional trade association with in excess of 1800 members working in the fields of fashion, advertising, editorial and design. Established in 1968, the AOP brings professional photographers together, protecting their rights and promoting photography.
www.the-aop.org/

About APA

The Advertising Photographers of America (APA), the leading trade association representing the interests of advertising photographers, works to improve the environment for success in the industry and champions the rights of photographers worldwide.
www.apanational.com

About EP

Editorial Photographers (EP) is an organization of 2,000 of the top magazine and news photographers from around the world dedicated to improving business practices and contracts.
www.editorialphoto.com

About CAPIC

The Canadian Association of Photographers and Illustrators in Communications (CAPIC) was founded in 1978 to safeguard the rights of photographers and illustrators and digital artists working in the Canadian communications industry.
www.capic.org

About NPPA

The National Press Photographers Association (NPPA) is dedicated to the advancement of photojournalism, its creation, editing and distribution, in all news media. Our 10,000 members include still and television photographers, editors, students and representatives of businesses that serve the photojournalism industry.
www.nppa.org

About IPA

The Illustrators' Partnership of America (IPA) is a non-profit organization dedicated to protecting the intellectual property rights of its members and creating a mechanism to professionally administer collective management of individual illustrators' rights.
www.illustratorspartnership.org

About SFF

Founded in 1895, The Association of Swedish Professional Photographers (SFF) is Sweden's oldest and largest organization for professional photographers with over 2,200 members working in the areas of advertising, news, fashion, portrait, art, industry and nature photography. SFF's main task is to improve and develop photographers' working conditions.
www.sfoto.se

About IAAP

The International Association of Architectural Photographers (IAAP) is a trusted forum that brings together architectural photographers worldwide, as well connects buyers to the most talented architectural photographers for their projects.
www.iapp.co.uk www.iapp.us

About ACMP

Australian Commercial and Media Photographers (ACMP), established in 1991, acts as a united voice for Australian professional working photographers.
www.acmp.com.au

About AIPA

The Advertising and Illustrative Photographers Association of New Zealand (AIPA) was founded in 1978 to promote more communication and higher standards in commercial photography, with a focus on copyright issues and education.
www.aipa.org.nz

About BFP

Founded in 1965, the Bureau of Freelance Photographers (BFP) provides market information, advice and support to around 6,000 freelance photographer members. BFP members are primarily involved in supplying images to the UK publishing industry and to stock libraries.
www.thebfp.com

About PPSA

The Professional Photographers of Southern Africa (PPSA) is only national institute for professional photographers in Southern Africa.

About GAG
The Graphic Artists Guild is a national union of illustrators, designers, web creators, production artists, surface designers and other creatives. The Guild is committed to improving conditions for all creators of graphic art and raising standards for the entire industry.
www.gag.org

About Pyramide Europe
Pyramide Europe exists to promote and protect the rights of photographers and other visual creators in the European context, providing a voice for creators in discussion with the European Commission. Members: Pyramide France, Pyramide Spain, Pyramide Finland, Pyramide Greece, Pyramide UK & Ireland, and Pyramide Netherlands.
www.pyramideeurope.com

About FREELENS
FREELENS was established in 1995 by photo journalists to rectify the progressively worsening conditions under which they were forced to work. Today, the professional association has over 1,600 members, making it the largest group of photo journalists in Germany.
www.freelens.com



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