June 06, 2007. Building better ways to catalogue and search for images
has led to an important white paper just approved by the International Press Telecommunications Council.
At its annual general meeting held in Tokyo last week, more than 50
IPTC delegates from around the world unanimously approved publication
of the Photo Metadata White Paper.
It outlines photo work flow at many types of agencies that buy, sell
and use images, and offers crucial suggestions for expanding the amount
and types of metadata that are embedded in photos. The white paper
targets the entire photo industry, not just journalists.
"Anyone who works with photos professionally needs to read this IPTC
white paper," said Walter Baranger of The New York Times. "For nearly
15 years, the current IPTC photo header has been in virtually universal
use in news photos worldwide and enjoys astonishingly wide support
outside the news industry.
But such important issues as indexing multimedia packaging and
rights management have led to a consensus at IPTC that it's time to add
important new features. This paper outlines the problems and solutions,
and its applicability to video and other multimedia is obvious."
The white paper is available at no cost from http://www.iptc.org.
Its publication comes shortly before the 1st International Photo
Metadata Conference in Florence, Italy, on 7 June ? more information
available at http://www.phmdc.org.
Held in conjunction with CEPIC Congress 2007, this event is organized
by two major news industry organizations, IPTC and Ifra, and is
sponsored by Adobe Systems Inc.
In other business at the IPTC general meeting, members unanimously
re-elected Stephane Guerillot of Agence France-Presse as their
chairman, and elected an international slate of directors. The meeting
was IPTC's largest gathering in its 43-year history and it was hosted
by NSK, the Japanese Newspaper Publishers and Editors Association.
The IPTC membership roll continues to grow as its work expands in
such diverse fields as sports results, event databasing, and text and
image metadata. At this meeting the IPTC membership also agreed to
launch a public testing phase for two of its new members of the family
of G2-Standards: NewsML-G2 and EventsML-G2.
Our membership's growth, especially in Asia, shows that IPTC's
standards are needed now more than ever, " said Michael Steidl, the
IPTC's managing director. "The Internet has caused the news industry to
make rapid changes toward multimedia business. This effects the way it
packages and presents journalism, and our standards are making sure
that technical and language barriers don't stand in the way."
The next regular meeting of the IPTC will be held in Prague, Czech Republic, in October 2007.
The IPTC, based in Windsor, England, is a consortium of the world's
major news agencies, news publishers and news industry vendors. It
develops and maintains technical standards that are used by virtually
every major news organization in the world.