Seattle, WA, March 20, 2007. Getty Images, Inc. (NYSE:
GYI) today announced the launch of Orchard, a boutique assignment
photography agency that delivers customized, high quality representation
with unparalleled efficiency.
Customers can choose from two distinct
- Orchard Artist Representation, which offers elite, award-winning
photographers for commission based on their style, approach and specialty;
- Orchard Global Assignment, which facilitates the commission of talent
for projects driven by geographical location.
The expansion of Getty Images' photo assignment business is a result of
growing customer demand for streamlined customization. Since 2004, the
company's volume in the assignment category has more than doubled.
"Whether a project requires the expert focus of our world-renowned
represented talent or the agility of our global network of photographers,
Orchard gives customers a range of options no other agency can match," said
Matthew Goodrich, director of Marketing and Strategy for Orchard.
Orchard Artist Representatives work closely with an elite roster of
emerging and established talent across the globe. Based in New York,
London, Munich and Paris, these reps manage all aspects of production,
including timelines, budgets, casting and travel logistics, while ensuring
the visions and expectations of the photographer and the customer are in
alignment throughout the process.
Prominent talent repped through Orchard Artist Representation includes
Lorenzo Agius, Polly Borland, Martha Camarillo, Patrick Curtet, Trevor Ray
Hart, Mitch Jenkins, Simon Ladefoged, Stuart O' Sullivan, Per-Anders
Pettersson, Sabine Pigalle, Shaul Schwarz, Brent Stirton, Tom Stoddart and
David Turnley. A complete roster of leading photographers can be found at
The Orchard Global Assignment service caters to multiple city photo
shoots, event coverage, corporate and environmental portraits and other
location-driven needs. Customers can choose from hundreds of photographers
worldwide, along with a wide range of top-tier crews, studios and local
experts. Supported by the company's quality standards and end-to-end
production services, the team is able to facilitate assignments virtually
anywhere in the world.
To learn more about Orchard Artist Representation and Global Assignment
services, visit http://orchardrepresents.com.
About Getty Images
Getty Images is the world's leading creator and distributor of visual
content and the first place creative professionals turn to discover,
purchase and manage imagery. The company's award-winning photographers and
imagery help customers create inspiring work which appears every day in the
world's most influential newspapers, magazines, advertising campaigns,
films, television programs, books and Web sites. Headquartered in Seattle,
WA and serving customers in more than 100 countries, Getty Images believes
in the power of imagery to drive positive change, educate, inform and
entertain. Visit Getty Images at http://www.gettyimages.com.